Campagnes Publicitaires
The CIH campaign stands out with its striking portraits of radically different women, celebrating diversity and the strength of conviction. Centered around the theme "Alash La" ("Why not"), it empowers ambitious individuals by encouraging boldness and self-belief, making it a powerful statement of inclusivity and determination.
CIH BANK
The McDonald's Morocco campaign beautifully highlights the joy of sharing moments with friends. It captures the energy of young people, free-spirited and full of dreams, coming together over shared meals and laughter. It’s a celebration of connection, freedom, and the optimism of youth.
MCDONALD'S
MERENDINA
The Merendina campaign stood out to me for its heartfelt portrayal of a father-daughter relationship. Beyond promoting the product, it beautifully captured moments of love, care, and connection, resonating on an emotional level. It’s a reminder that advertising can tell meaningful stories that go far deeper than commerce, celebrating universal values like family bonds.
AQUAFINA
The Aquafina campaign captures the essence of family life with a focus on togetherness and care. It highlights the importance of simple, shared moments that bring people closer, creating a warm and relatable connection to the brand
